Want a complete, tailormade, managed web package for your business but don’t know where to start?

First Off: What Is A Website’s True Purpose?

In the olden days (The 90’s) websites were largely static pages that people went to, to read, learn and gather information. Businesses soon began using these pages to help people find info about them like their address, opening hours, contact details, and a small amount of info about the company. Things have continually progressed since then but our understanding of the purpose of a website today has not been updated with it.

A window into your business

Today, it is more helpful to think of your website as a window looking into and revealing you and your business. Imagine that you run a 24 hour business with a shop front where people can come and watch what’s going on inside at any point they want. They can see you but you can’t see them – a fly on the wall scenario. But, the good thing is, you get to choose how you put yourself forward because now we can embed videos, link to social media and even provide live chat and webinars directly from our websites, giving our onlookers a real window into our business.

So, what are these onlookers going to be looking for?

People who arrive at your website are no longer just looking for information! They are there to suss you and your business out and looking in particular for things like…

Your values and ethics – Do you care about the same things they do, or do you come across a bit disinterested?
Your attitudes – Does it seem like you are most concerned with making a quick buck, or do you genuinely come across as wanting to help?

Who you are as a person or organisation – What you like, what interests you, what makes you tick? What drives your business, who do you work closely with and why did your business come about in the first place?

Reliability and attention to detail – If they choose to partner with you, are they going to be hanging around, waiting for you to return their calls and emails, or are you going to respect their desire to move quickly and achieve a result? Is your content peppered with spelling mistakes and the layout of your site all over the place?

Your trustworthiness – Do you feel like the kind of company that they can trust to look after them and fulfill their desires? When they part with their hard-earned cash, can they feel confident that they are going to get what they’ve paid for?

And… you’re likely looking for exactly the same sort of things!

We’ve already established that you have given everything you’ve got to get your business to where it is today (even if you are right at the beginning) and you know that you want your website to reflect that. You want to partner with a company that understands what you want and knows how to deliver this in a timely, cost-effective manner with attention to detail, and an understanding that you may want to be part of the creative process.

The problem of too many cooks

There are companies that specialise in specific aspects of web design and development. They are an excellent choice for specific projects but there are many potential issues with choosing a number of companies to work on what can effectively be seen as one project. The most obvious of which is that you are likely to be left to project manage on something that you don’t fully understand, without knowing how to measure progress or success.

So, what is the solution?

A simple solution is to find a company that takes care of all aspects of the process from conception to launch, plus management and all further developments going forward. This way, you can use your own litmus test to determine a company’s suitability for you and your website by ‘looking through the shop window’ and determining what their values and attitudes are, how reliable and trustworthy they are and whether they are going to deliver on time.

An invitation to look through our ‘shop window’

We are The Giant Brand, which is one company, split into clearly defined areas. We house many specialists, all working under one roof, which means that if we are the right fit for you, we are able to take care of every aspect of your website needs:

Tailored Web Design – We can take all your ideas and implement them exactly as you want them, suggest our own ideas for plans, or provide a fully-managed service. Whichever suits you!

• Expert Web Development – We are as comfortable with a simple information page for a boutique high street shop as we are with a highly complex e-commerce dating site. We precisely tailor the look and feel of your website to the look and feel of your business, whatever it may be.
• We’re fast to launch – We work to your deadline and will move quickly to complete within the timeframe we agree.
• We can offer full management – If you want to sit back and let us take care of the complicated bits, we can offer you a fully managed service.
• Tailored SEO – We can create an SEO package that will see your website on the first page of Google rather than hidden away on page 5 where nobody ever looks…

…and a lot more!

If you’d like to know what else we can offer you, just get in touch today! We look forward to working with you!